Many English schools exist in Japan and most claim that their “English-learning system”
is the best. At ACE we do not claim to offer the best system. We simply focus on four
important things that English learners need.
The first need is language exposure. Language learners need as much exposure to English
as possible. Put simply, our philosophy is: “More is better!” So we developed our very
reasonable fixed-price manabihoudai course.
The second need is lesson quality. Our philosophy (More is better), is only effective if the
quality of the classes is good. So we hire teachers with a minimum of three years teaching
experience, use professionally published textbooks from the big publishing houses (Oxford
& Cambridge to name but two), and monitor the general quality of classes presented at the
school via a variety of methods (including student attendance levels and student feedback).
The third need is study-time flexibility. We know many of our learners have busy lives, so
we offer over 120 classes a week at a wide variety of times.
The fourth need is reasonable prices. The English business has a bad reputation in Japan for
over-charging English learners to study English. In contrast, some of our present students
have in fact commented that our prices should be much higher. How can we offer such a
great deal? The answer is, we do not have any unnecessary “managers” or “administrative”
staff at the school and we do not rent expensive buildings that look nice, but don’t offer
anything to language learners except extra costs. In effect, we carry no extra “baggage” that
our learners have to pay for, and we spend no money on advertising. These cost reductions
mean we offer great value for money.
These are the four pillars of our English school. But an English school cannot exist without
learners. At present we have over 400 adult learners who have chosen our school. Can
they all be wrong?